The Lego Movie builds new Warner Brothers audience
Lego® is one of the few toy brands that has stood the test of time. It encourages creativity among its consumers, and its access to multiple brands widens its appeal to various audiences. There are a number of movies that have been made for marketing purposes and to sell toys, but what happens when the toys become the movie? There have been failed attempts at … Continue reading The Lego Movie builds new Warner Brothers audience